Killing Creativity...Or Not

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If you've been with us for more than a few posts, you'll know that one of the main themes of this blog is that creativity is a learned skill (or an unlearned skill, according to Picasso). Spreading this gospel and encouraging creative thinking is a goal that I share with countless designers, academics, and self-help gurus. Unsurprisingly, though, most of our work focuses on easily digested morsels and well-packaged exercises: brainstorming, asking questions, breaking routines, finding the right environment. But what if effectively teaching creativity requires stepping back a bit farther? If you were going to design an educational system that encouraged creative problem solving, for example, what would it look like? Or more to the point, what wouldn't it look like? In a deeply insightful and genuinely funny 2006 TED talk, creativity expert Ken Robinson makes a pretty persuasive argument that the system wouldn't look like the one we have now. An alien visiting earth, he supposes, would look at public education and come to the conclusion that it's one purpose is to produce university professors. They are the kids who "come out on top" in the current system, after all; who "win all the brownie points and do everything they're supposed to." As children grow, Robinson argues, we "progressively educate them from the waist up, focusing on their heads, and slightly to one side." Academic achievement, in other words, narrowly defined and strictly enforced, is the sole metric by which we determine success. It's a talk littered with memorable and inspiring quotes. Here's the one that got the loudest applause: "creativity is as important in education as literacy, and we should treat it with the same status."

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Yet Another Excuse to Cut Out Early

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In the mood to start your weekend early? It might not be a bad idea, according to an article in Sunday's New York Times by Jason Fried, the co-founder and CEO of a Chicago-based software company called 37signals. In it, he discusses two experiments that his firm has used to improve creativity and productivity:

1. During the summer, the company runs on a four-day workweek. Rather than cram forty hours into four days, they actually switch to a 32-hour workweek. This creates helpful pressure without introducing creativity-crushing stress, just as we discussed in earlier posts (Creativity Under the Gun and You Should Go Home Early Today).

2. Every June, employees use their non-essential time to explore projects and ideas of their own. As Keith Sawyer points out in his excellent blog "Creativity and Innovation", this is actually a technique commonly used at companies like Google (20% time) and W. L. Gore (dabble time). The practice dates back to 3M, which initiated "15% time" as early as the 1940s. The basic idea, as always, is to encourage divergent thinking and allow employees to find the products that might become the next big thing.

It's a short article, but it's exciting to hear about companies that are exploring creative new ways to get work done. Creativity may not be a primary consideration in every profession, but I wouldn't mind seeing our society place a greater emphasis on those in which it is. After all, taupe walls and square lines survived through a period of amazing economic growth and revolutionary innovation over the past half century, but it's arguable whether those environments have been good for the people in them. The same holds for the length of the American workweek, which has been climbing steadily over the past decades and is now one of the longest in the world. Three cheers for the managers that see happy and healthy employees as a key part of a healthy (and creative) company.

Check out Jason's op-ed at NYTimes, and thanks to Keith Sawyer for tipping me off.

China's Creative Copycats

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Whether you view China's shanzai workshops as clever innovators or outright bandits, there's no denying that they're good at what they do. Shanzhai cellphones accounted for about 20% of the global 2G mobile market in 2010, and shanzhai companies like Baidu and Tencent are now emerging as world-class players in age of internet commerce. The name "shanzhai" is a reference to historical warlord hideouts, nestled high in the mountains beyond the reach of government control, and today describes counterfeiters and gadget-makers with a similarly healthy disrespect for the law. To their detractors, the shanzhai are shameless imitators, selling cut-rate knockoffs under names like SQNY electronics, Bucksstar coffee, Blockberry, and Hiphone. To others, they are creatively borrowing and building on available ideas, improving products and adapting them to local markets. The "Nckia" brand name might be a blatant rip off, but the built-in flashlight could be useful in areas without reliable electricity, and who wouldn't want a combination cigarette box and cell phone?

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The Most Creative Game

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Or, Why Studying Math Is The Best Thing You Can Do

In the hallway the Academy of Management conference last week I ran into a colleague who mentioned that he’s been following CRTVTY (hurray!). But he was surprised. “You’re a math guy,” he said. “What’s a math guy doing with a blog on creativity?” Well, aside from all of the research linking math to music and art, this brings up an interesting question: can math itself be a creative exercise? 

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